"Web
marketing" refers loosely to improving your Internet presence
and online market reach by maximizing your website's "search-engine
friendliness." The various aspects of Web marketing vary
with each provider but basically include search-engine registration
of your website— required simply to get listed with the
popular search engines. It also involves implementation of search-engine
positioning and placement strategies so that your site ranks among
search engines.
PostMySite.com’s
Web marketing and design experts work within a framework to custom-build
a numerous array of solutions to meet your company’s needs,
no matter how ambitious your goals are. To that end, PostMySite.com
proudly offers the following comprehensive search-engine marketing
and promotion services to satisfy all your online needs.
Our Web marketing strategies—described more fully
below—include search-engine optimization, text enhancement,
domain name selection, keyword analysis, HTML structure analysis,
website traffic analysis, link building, website submission to
search engines and directories, and more! Refer to the Rates to
see which Web marketing campaigns contain which services.
Search
Engine Optimization
We
get you ranked! Optimization refers
to the act of designing or modifying your site behind the scenes
so that it ranks well for particular search terms. The key to
getting more search engines to direct traffic to your site is
to code your pages in a way that search engine “spiders”
understand and respond to.
Our Web optimization experts code your pages to help
search engines place your listing above everyone else’s.
They make full use of all meta tags, <alt> tags, and more.
They also know what "stop words" to avoid, what keywords
to use and where to use them, and in what proportion to use keywords
with regard to the rest of your website's content so that search
engines not only don't reject the site, they give it the ranking
it deserves! Our experts can also monitor your site, detecting
whether a spider has visited, what it has recorded, and whether
the spider is making too many requests, which can affect your
page impression statistics and overburden your server.
Search
Engine Submission
We save you time!
There are several major search engines on
the Internet that can direct traffic to your site, but only if
you are registered with them. Search-engine registration, also
known as search-engine submission, is the act of listing
your website with search engines.
We will submit your website's pages to as many search engines
as you
want for a fraction of the time it would take you to do so, both
by hand and through the use of automated applications. We will
also resubmit your website at a reduced cost for update. However,
the act of submitting your website does not always guarantee that
your site will actually be listed. Not only will PostMySite.com
save you valuable time, but it can assure that your site gets
listed with today’s most popular search engines. Don’t
believe it? We can provide a report for you to view your search
engine listings so that you can see for yourself.
Search
Engine Placement & Positioning
We get you noticed!
Being registered with various search engines
simply means that the engines are aware of your website’s
existence. It does not necessarily mean that your site will be
found as the result of a relevant keyword search. It also does
not determine how you will rank for particular terms. The ultimate
goal for many website owners is to land within the “top
ten” ranking for a particular keyword search. PostMySite.com’s
experts have experience in designing keyword-rich content pages,
as well as knowledge of search-engine secrets, to increase traffic
to your website.
Supplementary
Services
As
a Web marketing and promotion service designed to maximize
your online market reach and brand awareness, PostMySite.com
offers solutions to all your online and e-commerce needs. However,
oftentimes additional steps must be taken in order for online
marketing strategies
to be effective. In addition to marketing and promotion services,
PostMySite.com offers the following Web services
to help you attain critical business objectives.
Web
Site Analysis & Consulting
Does
your current website allow visitors to move easily among its pages?
Does it appeal to your most valuable visitors? Can visitors find
all the necessary information about your business? Or maybe you’re
just not happy with the look and feel of your website.
From a design standpoint, our
highly trained Web design team is equipped with today’s
top design tools and the necessary skills for enhancing and maintaining
your website. Graphic design consultants will evaluate your existing
website and make recommendations for making your site not only
more innovative and captivating, but also easier to navigate and
use.
From a marketing perspective, our Web marketing team can
review
your site code to determine if it is “search engine friendly”
and whether you have employed the best possible optimization techniques
for achieving the highest rankings. Through various analysis methods,
our experts can determine where visitors are coming from and what
percentage are target customers so that you can redirect promotional
costs to capitalize on that particular audience.
Web
Site Design
The
greatest marketing promotion in the world will not reach anyone
if it is hidden behind a poorly designed website. No matter what
you
want your website to be—an e-commerce site or simply a presence
on
the Internet—our full range of Web design possibilities
will result in the perfect solution for you.
Our
designers are experienced in all the latest design software, including
Macromedia Dreamweaver UltraDev®, Macromedia Flash®, and
more. Our designers use the latest graphics software, such as
Adobe’s PhotoShop®, Illustrator®, and ImageStyler®,
as well as Macromedia’s Fireworks®, to custom-create
professional images for your website one pixel at a time.
Typical
website design services include an initial consultation, a banner,
logo, background, links, color scheme, layout, and general design.
These services are calculated on an individual basis and are brought
to you at well below the industry’s standard rates.
Web
Site & Internet Hosting
Development of your website is only the first stage in establishing
your online presence. Your site is nothing more than static information
until it
is hosted on a Web server. And even then, your site is not doing
you any good if visitors are unable to reach it because the servers
are down or overburdened.
Most search engine spiders limit their access to each server as
a means of not overburdening any one server. If your website is
hosted on a server with thousands of other pages—such as
a server shared by a Chamber of Commerce or other organization—you
may encounter problems, especially when it comes to getting your
site noticed. The spider may never get the time to reach and index
your particular site!
We use only the best available hardware in our systems
and continually upgrade our equipment. Knowing the industry is
our business. We keep your site running with the best possible
services, giving you the time to concentrate on your
business rather than on the technical intricacies of maintaining
a website.